Hana Securities lowers Samsung Card's target price by 6,000 won
Hana Securities lowered Samsung Card's target price from 72,000 won to 66,000 won on the 28th, reflecting the company's earnings burden. The background for this decision is that the second-quarter net profit fell short of market expectations, and rising market interest rates continue to increase the card company's funding costs. According to Hana Securities, Samsung Card's net profit in the second quarter was 154.2 billion won, a mere 2.0% increase year-on-year. Although consumer sentiment showed some signs of recovery, the profitability of card companies, which operate by borrowing money, is easily pressured by rising borrowing rates. Financial expenses increased by 18.7%. Furthermore, the worsening conditions for debt collection due to an increase in personal insolvency applications also hampered performance.
How this call is verified
The ▼ Bearish call is auto-verified against the actual BTC price in ~22h.
Bar: BTC ±1% within 24h · every verdict lands on the public ledger
Key takeaway
"Hana Securities lowers Samsung Card's target price by 6,000 won" — BullBear's AI rates this story as a bearish (negative) signal for markets, with a market-impact score of 65 out of 100. Hana Securities lowered Samsung Card's target price from 72,000 won to 66,000 won on the 28th, reflecting the company's earnings burden. The background for this decision is that the second-quarter net profit fell short of market expectations, and rising market interest rates continue to increase the card company's funding costs. According to Hana Securities, Samsung Card's net profit in the second quarter was 154.2 billion won, a mere 2.0% increase year-on-year. Although consumer sentiment showed some signs of recovery, the profitability of card companies, which operate by borrowing money, is easily pressured by rising borrowing rates. Financial expenses increased by 18.7%. Furthermore, the worsening conditions for debt collection due to an increase in personal insolvency applications also hampered performance. Reported by TokenPost on July 28, 2026. The call is verified against the actual 24-hour price move on BullBear's public conviction ledger.
Catch the next bear flag
Telegram alerts when our AI scores a story 80+/100 impact (~1-3 per day, no spam). Verified 30d hit rate 52.1%.